"Reliable fashion source WWD reports that A Bathing Ape’s general Nigo looks to be stepping down from his role as president and director for the legendary Japanese streetwear brand, founded in 1993. Nigo will remain a majority owner of Nowhere Co., Ltd. which is A Bathing Ape’s parent company. Following a strong showing with his 15th Anniversary last year, this step down comes as a major surprise. He will although continue his role as designer for A Bathing Ape as well as his partnership with singer/producer Pharrell Williams alongside BBC/Ice Cream, where he is head designer and co-owner."Hypebeast
This is kind of disappointing news, all the bullshit aside about all over print hoodies and pastel colored clothing, Bape has been one of the most influential brands of our generation even though it only reached it's height of popularity in the US over the past few years. You don't see too many other brands that had such a strong following and paid such close attention to details. Not to mention that Bape has been one of the most bootlegged non-luxury brands over the past 10 years. Hopefully good things are on the horizon for Nigo.
by the FZA
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